When hip-hop started out in America, It became a vehicle for black vocalist to protest oppression in poor neighborhoods. Today American hip-hop has moved to Latin America and has become very popular among the youth which it makes it a very viable market for new businesses in fashion. Popular music artist such as lil wayne wearing these shoes have launched their own fashion brands in these markets with much success Chief keef clothing, Rocawear, Pharell Bape, and Weed socks shop Huf. Urban streetswear represents a big oppurtunity for fashion brands to target youth whom have emerging purchasing power and strongly identify theough their style and tast of music. Hip-hop is big in Latin America and it will continue to grow.